India enter T20 World Cup semifinals with 24-run win over Australia

India rode on skipper Rohit Sharma’s scintillating 41-ball 92 to beat Australia by 24 runs in their final Super Eights fixture and qualify for the semi finals of the T20 World Cup here on Monday. Batting first, Rohit fired on all cylinders and struck as many as eight sixes and seven fours during his sparkling […]

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Brands are gearing up for the Paris Olympic Games

Brands are gearing up for the Paris Olympics 2024, which is slated to kickstart from July 26. A slew of brands, including Reliance Foundation, JSW, Yes Bank, Ebco, Puma, and Adani Sportsline, have inked deals with the Indian Olympic Association. These brands are expected to, in turn, leverage the partnerships through significant marketing spends. Neerav […]

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Australia defeats Scotland by five wickets in T20 World Cup

Australia defeated Scotland by five wickets after Travis Head (68) and Marcus Stoinis (59) hit vital fifties in their Group B match of the T20 World Cup here. Chasing 181, Australia appeared to be struggling early on but Head and Stoinis led their recovery while the finishing touches were provided by Matthew Wade (4*) and […]

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Cricketer Muttiah Muralitharan to invest ₹1,400 crore in beverages and confectionery unit

Former Sri Lankan cricketer Muttiah Muralitharan is likely to invest a total of ₹1,400 crore in phases to establish a beverage (soft drinks) and confectionery unit in Badanakuppe, Chamarajanagara district, according to Large and Medium Industries Minister MB Patil. The announcement came on Tuesday after Patil held discussions with Muralitharan, who met him to talk […]

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The Olympics: Beyond fun and games, a billion-dollar business with political overtones

The Paris Olympics involve about 10,500 athletes from 200 countries or regions. But the Olympics are more than just fun and games. They are a giant business that generates billions of dollars in income for the International Olympic Committee. They’re also a proxy for geopolitical influence seen through the standings in the medal tables, the […]

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IPL 2024 business value worth of $16.4 billion, CSK most valuable franchise

The value of IPL as a business grew by 6.5 per cent to $16.4 billion (₹1,35,000 crore in 2024, as per a report released by investment bank Houlihan Lokey, Inc. on Wednesday. The stand-alone brand value of the IPL has been pegged at $3.4 billion (₹28,000 crore) up by 6.3 per cent to over the past year. […]

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Easiest way to reach out to young audience: Amul on T20 World Cup sponsorship

Sponsoring a cricket team is the easiest way to reach out to a young audience, feels global diary brand Amul which is sponsoring three teams during the ongoing ICC Men’s T20 World Cup, which includes South Africa, USA and Sri Lanka  “We wanted to associate our brand with a sport. There were two ways before […]

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Afghanistan vs New Zealand: Afghanistan defeats New Zealand in T20 World Cup; Rashid Khan says team focussed on its own skills rather than opponent

Afghanistan’s Captain Rashid Khan always wanted his teammates to have faith in their own abilities instead of fretting over their opposition’s strengths and he was ecstatic that it’s exactly what they did during Afghanistan’s memorable 84-run victory over New Zealand in the T20 World Cup game. here. Defending 159, Afghanistan shot out New Zealand for […]

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