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SAVWIPL has officially taken over the responsibility of bringing the Bentley brand to India, which was previously handled by a private importer for many years.
From July 1 this year, SAVWIPL will solely handle Bentley cars in India. (Photo Credit: X)
Skoda Auto Volkswagen India Private Limited (SAVWIPL) announced on July 7 that Bentley, the iconic British luxury car brand, is now part of its group. Starting from July 1, SAVWIPL will handle the exclusive import, distribution, and servicing of Bentley vehicles across India. This move strengthens the group’s presence in the growing Indian luxury car market.
To manage Bentley’s operations in India, a new company named Bentley India has been formed under SAVWIPL, as per NDTV. This entity will take care of marketing, sales, after-sales service, and overall brand strategy.
Meanwhile, Abbey Thomas has reportedly been appointed as the Brand Director of Bentley India and will lead Bentley’s growth in the country.
Bentley India will work with three new dealer partners to expand its reach. The first showrooms will open in Bengaluru and Mumbai, with New Delhi following soon after. These outlets will offer Bentley’s unique blend of performance, craftsmanship, and luxury to India’s ultra-wealthy customers.
As quoted by NDTV, Piyush Arora, Managing Director (MD) and CEO of Skoda Auto Volkswagen India, said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”
Jan Bures, Executive Director, Sales, Marketing and Digital of Skoda Auto Volkswagen India, also told NDTV, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
Bentley has been present in India’s luxury automobile space for over 20 years, offering premium vehicles to high-end buyers. By becoming part of SAVWIPL, the brand is set to sharpen its focus and offer Indian customers world-class service and ownership experiences.
With Bentley now joining Audi, Porsche, Lamborghini, Skoda, and Volkswagen, SAVWIPL brings together a complete range of vehicles—from premium to ultra-luxury—under one banner in the Indian market.
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Delhi, India, India
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